Ric Frankland, Founder of Dwelle
"We created a concept called “sheds for living”, which was later renamed and developed into “dwelle”. This range of micro-buildings transpired when Dwelle investigated an alternative solution to creating small dwellings that could be easily adapted to suit a wide variety of uses and requirements. This was partly due to the high costs and limited options British housing has to offer.
It was paramount that the designs incorporated all of the same criteria that had emerged out of our previous eco-projects. The key difference between the one-off bespoke projects and the “dwelle.ings” is the continual development and improvements made to the design. It’s a building that can be produced on a large scale and will be continually refined. Similar to car or product design.
In 2009, the first prototype was built for the Grand Designs exhibition, which provided the perfect forum for feedback from visitors and exhibitors. Whose responses were invaluable; a number of changes were made to the basic design and specification, resulting in a much improved version.
The buildings are designed and manufactured in Manchester."
Understanding the comparison between the lecture and my work was difficult because their was elements that I though What does this have to do with Illustration?. But the more I was taking notes and listening the Frankland the more I started to understand his though process, its all about design and producing a professional outcome, looking and working with people with a common interest in the world and how they can make homes more affordable as well as ECO friendly to the environment. He has a wide knowledge of how to find clients and to make sure he gets his work out to many clients as possible, by this action he has been involved in many project and been given awards for this designs. What I took from the lecture most of all was how to research events that could help or promote my work and get more clients to see and understand my work, this process is key to me becoming a successful illustrator in the future.
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