http://www.youtube.com/watch?v=XqWig2WARb0
John Lewis are known for the amazing Christmas advert but this has to be one of my all time favourites, it allowed me to travel back in time to my childhood and the Animation and the quality of the drawings were so moving as well as the music really lifted your spirits and this was a great influence on my development into children's book illustration. Please watch it, it's amazing and so moving.
From this advert they also create a short clip on how they produced this advertisement and who was involved? and the challenges they faced?
Director's Elliot Dear & Yves Geleyn talked about how they would come up with the idea of the advert, and making the subject matter relevant to Christmas and how they would produce this?
They decided the bear and the hare as best friends, and that the bear never experienced Christmas before, and that was what the Hare go the Bear for Christmas was the opportunity to experience it.....
The sets themselves were a mix between
Drawn Animation
Mix media Sets with great amounts of detail
3D combined with 2D elements
Aaron Blaise the Lead 2D Animator said that you never see hand draw animation anymore, that was what interested me in the project drawing a series of hand crafted figured coming to life from your own hand and not from a keyboard is thrilling. Allowing you to get back to the old hand crafted Disney style drawing that has been lost and forgotten.
John Lewis advert pushed themselves with new challenges, producing something that has never been done or seen before.
Link to the Clip: https://www.youtube.com/watch?v=WKfFhUdXA5M&feature=youtube_gdata_player
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